THE EMPTY CHAIR PRE-NEED MARKETING PROGRAM

The centerpiece for the AfterLoss prospect-oriented, pre-need educational program is a 24-page booklet, One Day There'll Be An Empty Chair, which will touch the heart of every reader. Author Barbara LesStrang shares her experience of unnecessary pain and trauma due to a lack of pre-planning: "Learn from me and get those funeral arrangements in place so you or your loved ones won't have to go shopping for the right funeral home on the day of the death, as I had to do."

"Get to know your funeral director," she urges. "They are the most caring people in the world. At one of the most difficult of all times, you don't want to deal with a stranger, you want a friend."

What makes this program special?

Probably the most obvious attraction is that there are no commercial overtones. The message in the booklet is simple and sincere. Easy to read and understand, it presents a very strong case for protecting ourselves or our loved ones from making difficult decisions at a time of great sorrow and stress.

The Empty Chair Pre-Need Marketing Program includes:

• 100 copies of the 24-page booklet One Day There'll Be An Empty Chair.
• 10 camera-ready newspaper Question & Answer ads which answer the questions most frequently asked about pre-arrangements. At the bottom of each ad, readers are invited to call you or stop by for a free copy of the booklet.
• 10 radio Question & Answer spots which also answer the most frequently asked questions about pre-arrangements and invite listeners to call you for more information.
• A professionally written news release about the availability of the Empty Chair booklet from your funeral home.
• A sensitively written letter to send families you've served along with a copy of the Empty Chair booklet.
• A copy of the book, AfterLoss, A Recovery Companion for Those Who Are Grieving, to share with your bereaved families.